Brand Guidelines

How to correctly represent FixedFloat in your content, integrations, and partnerships.

We're glad you want to write about, integrate, or partner with FixedFloat. These guidelines help ensure our brand is represented consistently and correctly wherever it appears.

Our Name

Use the following names depending on context:

Name	When to use
FixedFloat	Primary brand name. Use in all formal contexts: articles, documentation, legal text, app store listings.
FF Swap	Informal product name for the exchange feature. Acceptable in casual content, social media, and UI.
FF	Abbreviation for use in space-constrained contexts only (ticker displays, tables). Do not use as a standalone brand name in prose.

Spelling Rules

Always write as one word: FixedFloat — not "Fixed Float", "fixed float", or "fixedfloat".
Capitalize both "Fixed" and "Float" — never use all lowercase or all caps except in logo lockups.
Do not add trademark symbols (™, ®) unless you are FixedFloat itself.

Color Palette

FixedFloat's core brand colors:

Brand Blue
#008fdf
Primary accent, links, CTAs

Dark Background
#07080f
Dark theme background

Body Dark
#0c0d16
Dark theme body

Light Background
#f5f5f5
Light theme background

White
#ffffff
Text on dark backgrounds

Logo Usage

Do's

Use the official SVG logo available below.
Maintain the logo's aspect ratio at all times.
Use on backgrounds with sufficient contrast (dark background for white logo, light background for dark logo).
Provide clear space equal to the height of the "F" letterform around the logo on all sides.

Don'ts

Do not modify, distort, or rotate the logo.
Do not change the logo's colors outside of the approved variants.
Do not place the logo on busy backgrounds that reduce legibility.
Do not combine the logo with other logos in a way that implies a merger or joint venture.
Do not use the logo to imply FixedFloat endorses a product or service without written permission.
Do not use a logo smaller than 32px in height in digital contexts.

Logo Downloads

The following logo formats are available for approved partners and press use:

SVG (vector): For websites, apps, and print — scales to any size without quality loss.
PNG (transparent background): Available in light and dark variants at 512×512px and 1024×1024px.

Logo files are provided to verified partners and press upon request. Contact us via our Support page to request access.

Writing About FixedFloat

Describe FixedFloat as a "non-custodial cryptocurrency exchange" or "instant crypto swap service".
Do not describe FixedFloat as a "wallet", "bank", or "brokerage".
Do not make claims about our fees, rates, or features without citing current data from our platform.
Distinguish between our two rate modes: "fixed rate" (locked rate, small premium) and "floating rate" (market rate at time of confirmation).

Press and Media Inquiries

For press inquiries, interview requests, or brand licensing questions, contact us via our Support page.